The story of ANANAS — When coffee becomes a universe, an art of living
Coffee has been a part of our lives for a long time.
We've had several coffee shops over the years.
We have seen trends, fashions, tastes evolve…
But throughout all of this, one idea kept recurring:
What if we went further?
What if we created the ultimate business model around coffee?
This is where ANANAS was born.
Not just another coffee brand, but an immersive experience.
A coffee laboratory where everything is thought out, felt, tasted.
A place where every detail takes the senses on a journey.
Coffee: universal, timeless, infinite
Coffee is a common language.
It unites people, cultures, and moments.
It is the most loved, most recognized, most trendy, most universal flavor in the world.
And yet, few companies have dared to build a complete business model from this passion.
At ANANAS , that's exactly what we do.
We live coffee, we think coffee, we create coffee.
We decided to take the concept to its logical conclusion — to roast our own coffee, to transform it, to adapt it, to brew it everywhere.
Put it everywhere!
Our world: the coffee laboratory
At ANANAS , we are literally crazy about coffee.
We put it in everything:
in our pastries, our desserts, our sweets, our spreads, our mayonnaises, our salad dressings… and even our derivative products.
This is what makes us a true laboratory of flavors.
Each creation is a sensory experience that starts with coffee and extends to a whole gourmet universe.
We invented caffeine-fueled decadence !
A local, artisanal, and passionate adventure
ANANAS is also a story of local collaboration.
We work hand in hand with artisans and producers in Quebec, passionate people who share our vision of taste and quality.
We supply them with our coffee, and together we create unique, decadent, and deeply local products.
It is this fusion between the local and the universal, between tradition and innovation, that makes the heart of ANANAS beat.
Why the name PINEAPPLE
The name ANANAS was the obvious choice.
We travel a lot, and everywhere we go — in tropical, sunny, exotic countries — there are always pineapples… and often coffee plantations.
It's a fruit that exudes good cheer, warmth, and escapism.
Over time, it has become a personal symbol of travel and simple happiness.
Pineapple is more than just a fruit: it's an invitation to travel and smile.
It is also a magnificent word — gentle, vibrant. Yet another universal symbol.
And that's exactly what we want to offer people in our Coffee Labs :
that feeling of travel, of being in a different world, of positive energy.
At ANANAS , every sip and every bite is an escape. An experience!
Each flavor evokes a memory, an emotion, a destination.
It's a space that makes you travel.
A model made for growth
Our dream?
To make ANANAS shine throughout Quebec, Canada, and far beyond.
Create a network of Coffee Labs — immersive, inspiring places where people come to experience coffee in a different way.
We make coffee a way of life. Literally.
And we will always continue to innovate, explore, experiment, surprise… one sip and one bite at a time.
In the next blog post, we'll reveal more about our growth and expansion plans.
— The Pineapple Team